Internal communication is a process by which a company and its employees have specific channels and instructions that determine how they speak to each other.
Unlike other types of collaboration, internal communication
will only work if all participants are transparent, involved and active on the
company's platforms. Whatever tools a business ultimately chooses for
successful internal communication, it also needs a common understanding of how
they are used and the goals the business is trying to achieve.
In order to choose the right tools, you need to know the
different types of internal communication.
Types of internal communication
1. Organizational communication tools
Your employees will perform better if they have a goal.
Getting information and direction from company leaders can
make a big difference in organizing your team, Gallup said. The only method to
do this is to develop a top-down internal communication strategy so that your
team regularly receives feedback from managers.
This type of communication is essential for large companies
where the CEO or department head is not seen regularly. Communicating regularly
with their employees helps create an all-in-one atmosphere.
Using organizational communication tools, you can create
schedules, send updates, and unite your team toward a common goal. The reality
is that the boldest companies at the forefront of internal communication use
internal podcasts and live video feeds to communicate directly with their
employees.
Results? Employees get involved and get closer to the heart
of the organizations.
2. Communication tools for employees engagements
Employee who are engaged and invested in their work become
happier and more productive.
And businesses that employ such people are also more
profitable. Statistics show that companies with high employee engagements are
21% more profitable than companies with less engaged teams, so investing in the
right communication tools pays off.
Just as a top-down approach is vital for internal
communications, so too is a bottom-up strategy. The emotional bond between
employees and their organization is rapidly diminishing and it becomes
increasingly difficult for employees to feel that their voice is heard. A
bottom-up communications strategy encourages your employees to provide
feedback, brainstorm new ideas, and make the human connections and connections
that are essential to building your team together.
The right internal communications tools will give your team
the opportunity to provide feedback on projects, ask questions of senior
leaders, and discuss ideas with each other. These tools come in many forms, but
they usually have comment sections, @mentions to alert other team members, and
polls to facilitate comments.
3. Communication tools for employee relations.
Engaging employees is one thing, but retainings them is
another.
This is why internal communication tools are so important in
establishing (and maintaining) good relationships between companies and
employees. Not only can they keep employees engaged, but they also allow teams
to voice their opinions and receive direct feedback from their boss, the tools
can give voice to everyone in the company.
So how can you do all of this in your own workplace?